Liberar La Lengua - a Lucha Libre wrestling activation

Project: Liberar La Lengua

Date: 9/6/2024

Location: King Soopers - 5125 W Florida Ave, Denver, CO 80219

Brief:

While serving as project lead for The Pinecone Project, the team partnered with Vayner Media to produce Liberar La Lengua — a Lucha Libre–themed event celebrating 505 Southwestern Foods. We took over a King Soopers parking lot on a Friday night for a once-in-a-lifetime event. We led creative production, logistics, vendor coordination, and fabrication of branded activations to deliver a seamless, high-energy experience. The event fused bold flavor with cultural flair, driving product sampling, social engagement, and unforgettable audience connection. This was a fun one to produce. We worked with The Public Works team to fabricate custom championship belts that were a surprise and delight for the winner ( and client )!

Services:

  • Ideation + conception

  • Executive Production

  • Event Management

  • Project Management

  • Logistics Coordination and Execution

  • Creative Fabrication

  • Logistics 

  • Operations management

  • Event design

  • Creative direction

  • Event Branding

Tobias Krause