EA Sports - Peach Bowl CF25 activation

Project: EA Sports College Football 25 - Sugar Bowl activation

Date: 1/1/2025

Location: Mercedes-Benz Stadium - Atlanta, GA

Brief:

College Football is back 🎮, and we took 𝘵𝘩𝘦 game to 𝐭𝐡𝐞 game for EA Sports at the Peach Bowl.
Check it out... With the 2025 release of EA Sports’ coveted college football game… SOBOL Solutions brought NCP in to help produce this one-of-a-kind in-stadium activation. Riding the wave of an EA Sports social campaign where two winners got the chance to compete in a 1-V-1 battle on the stadium’s jumbotron, we built a fully custom living room set chock-full of Texas and Arizona State swag. During halftime, two gamers battled it out in the living room while we tapped into the stadium’s live feed to broadcast on every screen throughout the stadium. Working with Green Staging, we pulled off a moment to remember at the 2025 Peach Bowl.

Services:

• Executive Production

• Project Management

• Fabrication oversight

• Logistics Coordination and Execution